Our 5-step approach

How we reach the audience you can't

01.
Audience Intelligence

One of the richest views of new UK car buyers in the market

The right vehicle in front of the right buyer, with the right offer and the right next step. We run journey variants in parallel, and the data tells us which ones convert to sale.

165,421
How many UK new car buyers researched on our network in the last 90 days
68
Distinct segments used to profile our users to ensure we target the right audience
28% Finance consideration 22% EV and alternative fuel UK BUYERS PROFILED 0 Demographic profiling Financial capability Behavioural intent
02.
Audience Capture

Most buyers won't engage directly with your brand.

A meaningful share of new car enquiries flow through independent routes for better pricing and impartial advice. We capture that audience. 70% are part-exchange-verified as new to brand — currently driving a competitor OEM, interested in switching to yours.

3,412
Active users on our network right now
70%
Part-exchange-verified as new to brand
Search Intent Email Programmes Paid Media Partner Networks TLA System 31 Questions designed to gauge buyer intent 5m+ Avg. Session 73% In-Market Buyers Qualified Lead Intent Verified In-Market Buyer
03.
Journey Orchestration

Personalised journeys optimised to convert.

The right vehicle in front of the right buyer, with the right offer and the right next step. We run variants in parallel, and the data tells us which ones convert to sale.

13.1%
Sale rate of mature leads
8.95%
Validated leads of enquiries
88%
Form completion of visits
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04.
Data Engineering

A lead your retailers want to handle.

We validate, enrich and route every record into dealer networks and CRM systems in real time. Speed, accuracy and contactability are the three metrics that decide whether a lead converts.

<2s
End-to-end validation and routing latency
3
Core conversion metrics: speed, accuracy, contactability
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05.
Closed Loop

The system gets sharper each cycle.

Every qualified buyer connected to the right dealer and the right brand. Sale and response data flows back into step one, sharpening the audience model and the journey variants the next cycle is built on. The longer we work with a brand, the better we know its buyers.

+15.10%
Avg. year-on-year increase in lead-to-sale rate
The longer we work with a brand, the better we know its buyers — and the more incremental sales we deliver each cycle.
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